SUN BEAM
The ask: Reimagine Jim Beam as a non-alcoholic product targeted at Gen Z with its own brand identity.
The insight: People report a feeling of warmth when drinking bourbon as well as a brightness or lightness when they abstain from drinking.
CASE STUDY
THE SPIRIT
SOCIAL
OUT OF HOME
BRAND EXPERIENCE
Light installations above Sun Beam bottles in bar shelves.
IN-STORE
PRODUCT LINE
Ready to drink products inspired by Jim Beam Kentucky Coolers.