I DRAW MY LINE
Client: Planned Parenthood
Copywriter: Abby Guttmann
THE PROBLEM
Planned Parenthood conducted a survey investigating the public's beliefs about consent and sexual assault. The survey found widespread confusion about what constitutes affirmative consent, highlighting the need to show that consent is not a one-size-fits-all. It's personal, powerful, and non-negotiable.
THE SOLUTION
By spotlighting a spectrum of bold, intimate lines, we're making the diverse ways people define their boundaries visible.
OUT-OF-HOME
I Draw My Line




SOCIAL
I Draw My Line



THE SITE
I Draw My Line


SOFIA NICHOLS HERNANDEZ