I DRAW MY LINE

Client: Planned Parenthood

Copywriter: Abby Guttmann

THE PROBLEM

Planned Parenthood conducted a survey investigating the public's beliefs about consent and sexual assault. The survey found widespread confusion about what constitutes affirmative consent, highlighting the need to show that consent is not a one-size-fits-all. It's personal, powerful, and non-negotiable.

THE SOLUTION

By spotlighting a spectrum of bold, intimate lines, we're making the diverse ways people define their boundaries visible.

OUT-OF-HOME

I Draw My Line

SOCIAL

I Draw My Line

THE SITE

I Draw My Line

SOFIA NICHOLS HERNANDEZ