WE'LL TAKE YOU THERE
Client: HSBC
Copywriters: Ethan Chandler, Zoë Anderson
THE PROBLEM
Studying abroad is exciting, uncertain, and novel, but financial institutions feel cold and transactional. HSBC wanted to build an emotional connection with international students looking for a global banking service.
THE SOLUTION
For international students, the journey has always been driven by where they want to go and who they want to become. These goals have been the anchors, compasses, and North Stars throughout their academic journeys. We developed a campaign that positions HSBC as the vehicle for them to achieve their dreams.
OUT-OF-HOME
We'll Take You There
SOCIAL
We'll Take You There
CLIENT SHOWCASE
We'll Take You There
SOFIA NICHOLS HERNANDEZ