GOOGLE ANT
Client: Google
Copywriter: Paige Yoskin
THE PROBLEM
Local news sources around the country are struggling, and Google wanted to bring them back into the spotlight through a new interface.
THE SOLUTION
Ants live in a small world. All they know is what's happening in front of them. Humans often don't know what's happening in their own back yard. We built an interface that brings local stories back to the ground level.
THE APP
Google Ant
THE SITE
Google Ant
OUT-OF-HOME
Google Ant
SOCIAL POSTS
Google Ant
SOCIAL STORIES
Google Ant
STUNT
Place ant farms in towns around the US to create buzz around the campaign. The walls are lined with news stories from each town and farm explorers are encouraged to read and interact with each one.
Ant farms are then live-streamed to out-of-home billboards in major cities.
EARNED MEDIA
Google Ant
BANNER
Google Ant
SOFIA NICHOLS HERNANDEZ